Monthly Archives: December 2013

Top 5 Tips for Enhancing Your Business at Christmas

By Groomers Online

There are a variety of quick and simple ways for dog groomers to boost sales during the Christmas season. A little well planned Christmas prep, combined with a good service can leave a lasting impression, and have customers returning long into the New Year.

Here are our top five tips for enhancing your business at Christmas:

  • Start marketing early – ideally late October/November time. People prepare for Christmas surprisingly early, so make sure you put your services on their radar.
  • Customers are more willing to spend at Christmas, and they also want to pamper their pets, so now is a good time to highlight luxury brands or services you offer.
  • Create a festive window display that is attractive and eye-catching. This is both fun to complete and will literally encourage people into your store.
  • Update your website with details of your Christmas offers, products and opening times, and if you can tweak the site visually for a more festive feel – all the better.
  • Gifting customer is a proven way to encourage business long into the New Year. Try Groomers Festive Fragrance Duo Packs, or for the personal touch why not bake some festive dog biscuits for regular customers? This takes a little effort, but is quite cost effective, and will look quite impressive in a box or wrapped in ribbon. Our Blog has a range of seasonal tasty dog biscuit recipes to get you started, find them here.

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