Monthly Archives: July 2013

Groomer’s Sniff Test.

As the days after a grooming session pass so does that just groomed smell. Providing your clients with a way to freshen up their furry family/friends at home is a great way for your business to increase sales between cuts and baths.

Though tails will wag, it’s the clients who will be happy when their pet prances out looking and smelling fresh and clean. Oftentime, owners are asked if it’s a boy or girl, so offering gender specific scents can clear the air when meeting new people. Fruity feminine perfumes for the Princesses and masculine musky cologne for the Studs are some of the gender related scents. In addition to giving a pleasant smell, many have moisturizing effects, giving an irresistible coat that’s soft to the touch.

Many salons and pet stores are carrying various fragrances, deodorants perfumes and colognes to delight the snouts and noses of their clients. Though many of the big box pet stores carry a plethora of sprays, sprits and perfumes, you might want a less generic selection from a salon or online. You may find that some names and smells are familiar to what you might wear! For instance; Pucci modeled after Gucci, is a posh cologne for the suave debonair at your heels.

With so many different variety of smells and options out there, you will be sure to find one that matches pet and owner!

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Best,
ComfortGroom

Tips to Boost your Grooming Business

Whether you are new to the pet grooming business or have had your own shop for years, it’s always a good idea to be aware of how to promote your business. Expanding your business, whether it’s through new clients or new services you plan to offer, is usually something to take into consideration. The following tips should be helpful however you wish to boost your business.



The first strategy you should always evaluate is how you advertise. Of course each business has a different group of customers so certain types of advertising may not work the same for everyone. However, every business should at least have business cards and an up to date website. Your website doesn’t need to be too complicated but just having all of your basic information will ensure that new customers will be able to find your business. Offering online appointment scheduling is a great idea, if you don’t already do so. A Groupon offer is something to consider, especially if your business is fairly new. A good way to encourage word of mouth referrals is to offer discounts or incentives to those who refer new customers. Another idea is to team up with other local business through events or sponsorships. You could add a link to a local pet store to your website and ask for them to do the same.

If you’re looking to improve your presence online, one of the best ways to start out is by putting your business on Facebook. Customers will be able to leave feedback for others to see and you can immediately respond to any negative comments if you wish. Other forms of social media such as Twitter or Instagram might also be useful depending on your customers.



Maybe you are in a situation where you want to diversify your business by adding new services. If you are self employed, offering a dog walking service is an easy way to earn extra income. If you own your own shop, you could have a professional dog walker on site but make sure to check with your city for any regulations regarding how many dogs may be walked at one time. A drop off and pick up service might be something to consider as opposed to mobile grooming. Some customers may enjoy the convenience of not having to drive to your shop and knowing their pet will be in good hands. Some other ideas are dog day care services or spa treatments.



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ComfortGroom

How to Deal with Customer Complaints

As most people who work in the grooming business know, there are some customers who cannot be satisfied despite doing everything to please them. Of course there will often be legitimate complaints from more patient customers, but even those who are difficult should be treated with the same care and respect. By knowing how to deal with customer’s complaints and even how to avoid them, you can maintain your business’ good reputation.



The first step on how to deal with complaints is to avoid them, if possible. It’s a good idea to thoroughly check the pet with the owner present so you can make note of any problems that may arise. If a pet’s coat is very matted and will need to be trimmed shorter than the owner previously wanted, it’s better to let the owner know this before she leaves to avoid any unwelcome surprises. You should also let the owner know of any possible skin irritations such as clipper rash or ear hematomas that may occur with certain types of grooming. During this initial inspection, it’s important to make note of any unusual skin problems so the owner can see they were there before the grooming session. If anything is found while grooming, make sure to tell the owner as soon as possible and suggest taking the pet to a vet if necessary. You should take responsibility for any injuries that occurred in your care and compensate in any way you feel is right.



When a customer has a complaint, one of the most important things to remember is to listen and acknowledge what is being said. This doesn’t always mean you must agree with the complaint, but customers often just want to make sure their complaint is being taken seriously. If the complaint is about the style or the length of the trim, it’s possible to go back over any problem areas the customers want fixed. However, if the coat was trimmed too short, it’s probably best just to apologize for the lack of communication and promise to ask for more clarification in the future. Simply admitting your mistakes and apologizing is often all that the customers want.



It’s important to take all complaints seriously because there is research that shows for every one complaint that is verbalized, there are another few that are not verbalized. Customers are much more likely to take their business elsewhere rather than confront you with a complaint so you might want to treat each complaint as potentially losing a few customers. Maintaining your professionalism while acknowledging each customer’s complaint can perhaps make or break your business.



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Best,
ComfortGroom